SEO Design is the process of designing your site from the content upwards, through navigational architecture to look and feel to ensure that users find the information they are looking for quickly and intuitively from wherever they enter your site. SEO Design ensures people find your website easily via the major search engines natural listings, saving you paid search advertising money. It also helps visitors arriving at your site locate the products and services they searched for.

At Link, SEO design means we're thinking about how users are going to find your site from the outset, in this way your site architecture can be designed around what your target audience are searching for. Keyword research determines the words and phrases the website should be structured around; this in turn dictates the navigational architecture, the websites categories, headings and internal linking scheme.

Search engines rank pages on how well they appear to answer a users query, therefore to rank well a webpage should concentrate on answering one query. Web pages should have a clear focus, it should be possible to gleam what the solution is and how to get it within seconds of landing on a page. SEO design means determining the queries you need to answer and building your site to have a page, or even section, dedicated to their solution, ensuring each page has a single, clear focus, product pages have enough information to make an informed purchase, clickable areas are clearly clickable, next steps are clearly sign posted, and the likely need of someone landing on this page based on their query is going to be met. All this leads to an authoritative information resource that search engines are going to like and therefore rank highly, bringing you not just more traffic but better targeted traffic. And it's targeted traffic which really drives up conversion rates. Doubling the amount of traffic you get for a broad term like 'flights' might do nothing but increase your server load, whereas doubling your traffic for 'buy flights to New York' is much more likely to increase website revenue.