The main purpose of search engine optimisation is to ensure your websites appear at the top of search engine results for your chosen keywords and phrases, with the aim of generating the greatest volume of targeted traffic possible. At Link Metric we use proven natural search engine optimisation methods that ensure that you appear high up in the rankings, rank well for high quality terms, and that traffic generated ends up in the right place to quickly complete their purchase.

85% of all purchases on the internet start with a search engine. So it is imperative that your websites rank well for phrases related to your products or services. Traffic drops exponentially as you move down the first page of search engine results and ranking outside the top 10, on page 2 or 3, means you will only be seen by a small fraction of searchers.

Search Engine Optimisation, by its very nature, is a long-term strategy because trust and authority have to be built between your website and the search engines in order for them to choose your site as a best response to a users query. There are no absolute guarantees in ethical SEO because search engines keep their search criteria close to their chest. These criteria algorithms are constantly evolving search engines strive to bring ever more relevant and reliable results to their users. Therefore at Link we use our experience of tried and tested Search Engine Optimisation techniques whilst always keeping abreast of the latest developments to ensure we are able to spot new and creative opportunities.