Online marketing is our business!

Are you just looking to start a new online business? Do you have an existing site and need to make it work harder? Knowing where to start can be overwhelming. However we are happy to help whatever stage you're at. Our experience can get your site up and running and in front of your target audience as quickly and painlessly as possible. Market your site online and we can provide the expertise to ensure your campaign delivers web traffic and sales at a profitable level.

Being online has rapidly become the center of our universe. There you can literally do anything and everything: watch tv, shop, network with colleagues, listen to the radio, converse with friends in foreign countries. Couple this digital, constantly connected reality with recent changes in the economy, and the way we do business has changed forever. Link Metric is constantly searching for new innovative ways to take online marketing to the next level, and we are well poised to take advantage of this shift in customer behaviour. Link Metric believes online marketing is not about simply putting your product or service in front of as many people as possible, it should be a dialogue between yourselves and your potential customers.

Online marketing gives you the opportunity to talk directly to customers, to research them and find them based on their likes and dislikes, the groups they are part of and the people they talk to. With the rise of the social Web, people share more information than ever before and express their opinions and interests. On Facebook, more than 175 million people share their real-world interests as part of their profiles. They spend more than 3 billion minutes every day on Facebook, and about 28 million of them update their status daily to keep their friends and family aware of their lives.

Social networks compel people to share authentic information about themselves because they are sharing and communicating with the people they already know. As a result, when advertisers target an ad to an audience based on their interests, they are reaching real people. In this way direct marketing can be tailored to individual customers, campaigns can be unique and interactive, generating genuine interest from not only the people you target but also, more powerfully, the people they forward your online marketing to.