How it Works...

 Encourage visitors to your site.

All website operators must embark on some form of Internet Marketing in order to drive visitors to their site.
There are a number of options available, including search engine optimisation, banner advertising, affiliate marketing, email or viral campaigns, but the best all-round solution is without doubt Pay-Per-Click advertising. The benefits include:

• Quick and easy to set up
• Cost effective
• Highly targeted
• Measurable at all levels, with ROI and CPA trackable for individual campaigns, ads or even search terms.

Start Pay-Per-Click advertising today and get more visitors to your site immediately. Click here for our starter campaign.

 How Pay-Per-Click works.

Pay-Per-Click advertising is a means of featuring prominently on a Search Engines' results page.
As an advertiser you bid on keywords and phrases related to your products or services. When people search on your key phrases your advert appears in the sponsored links section of the search results (usually at the top and right hand side of the natural search) - your advertising to an audience that is already interested in your product.
Then when buyers click on your advert and come through to your site you pay the amount bid for that click. The more appropriate your ad, the more qualified the lead.

 Using an agency to manage your campaigns.

The basic principal of Pay-Per-Click is pretty straight-forward. However, the constant management and analysis essential to improving your campaign’s effectiveness can quickly mount up into a full time job.
In addition you will benefit from the knowledge and experience of ad writing and keyword selection that our agency professionals will bring to your campaign.

 More than just cheap clicks.

Many agencies promise to get the cheapest clicks, but Pay-Per-Click management is about far more than simply getting cheap clicks.
A campaign will deliver a lower Cost Per Acquisition if it has well written ads, relevant content and appropriate keywords. And it’s CPA and the revenue generated by those acquisitions that count, not just cheap clicks.

 Target your audience.

Pay-Per-Click campaigns are highly targetable.
For instance it's possible to make your campaign visible to people searching in a particualar region - whether that's a set distance from your store or specific areas of the world - or people searching at a particular time of day.

 Maximise your coverage.

Alternatively, with well over 1 billion people using the internet worldwide and over £25 billion set to be spent online in the UK alone this year, the potential reach of your advertising is huge.

 Spend as little or as much as you like.

The budget for your campaign is entirely up to you.
It’s best to discuss this with your campaign manager as some sectors are more competitive than others, but to get a rough idea of how many clicks your budget will get use our click estimator:

Get free clicks
You will get free clicks when you sign up with Link Metric. We will automatically add £25 worth of free clicks to any new account, in some instance we will add more. Please speak to your campaign manager to find out more. Get free clicks today – click here.